About Us

About our brand 🦋
Style is a deep reflection of personal identity.

The feeling of stepping into a soft, elegant outfit and adorning it with gorgeous accessories can transform the most mundane of mornings into a purposeful routine that leads to getting lost in daydreams of a lavish life.

With every soft rustle of fabric, smell of perfume, and glimpses of your reflection in passing windows - you believe more and more of how capable you are and how possible it is to build a dream life.

Butterfly was made for women who desire to live royally, as opposed to settling for regular lives. We understand that the most effective way to create your dream life is to embody the feeling of already having it.

So, we have created clothing to unlock the feeling and identity of abundance, wealth, luxury, and success so you can call in the life you deserve.

How we choose our name 🦋

Every butterfly was once a small, vulnerable caterpillar. We all have a story and carry a past of wounding and hardship, no matter how cheery or glamorized our cover is.

But, just like the caterpillar, we can choose to use isolation and darkness to our advantage.

The caterpillar, ready to transform, locks herself away inside a cocoon all alone for what feels like the darkest of ages until one day, all the patience and determination have given her wings.

She has been completely reborn into a beautiful, colorful being that soars above the ground she once trembled on.

Just like the butterfly, we all face the choice of whether life will make us bitter or better. And just like the butterfly, choosing to separate ourselves from the opinion of others and authentically shift our identity to who we know we were meant to transform us into an entirely different person.

Before you know it, you’re looking back down at who you used to be and recognizing you are now the beautiful being you once longed for.